The 107m Benetti superyacht Mar is set to be the largest confirmed attendee at the Monaco Yacht Show 2025. Discover her history, design, luxury features, and market position in this detailed guide for yacht enthusiasts and investors.
A Landmark Arrival at the Monaco Yacht Show 2025
Every September, the Monaco Yacht Show becomes the epicenter of the luxury yachting world, attracting shipbuilders, brokers, and elite buyers from across the globe. In 2025, one yacht in particular is making waves before the event has even begun—the 107-meter Benetti superyacht Mar. Not only is she the largest confirmed attendee so far, but she also represents the pinnacle of Italian yacht craftsmanship and global luxury lifestyle.
This article explores everything you need to know about Mar—her history, specifications, design highlights, and what her presence means for the superyacht market.
The Legacy of Benetti Yachts
Benetti is one of the most iconic Italian shipyards, founded in 1873 and known for building some of the world’s most elegant and technologically advanced yachts. With a reputation for combining classic Italian style with state-of-the-art engineering, Benetti has consistently delivered yachts that dominate global rankings.
The launch of Mar in 2020 reaffirmed this legacy. At 107 meters in length, she became one of the largest yachts ever constructed by Benetti, joining the ranks of Luminosity (107.6m) and I.J.E. (108m). Now, five years later, Mar is stepping into the spotlight once more at the Monaco Yacht Show 2025.
Delivery and Renaming: From Lana to Mar
Originally delivered in 2020 under the name Lana, the yacht was later renamed Mar as she entered the charter and brokerage market. Her reintroduction marks a new chapter in her journey—no longer just a privately enjoyed masterpiece, but now a key player on the international sales stage.
Her attendance at the Monaco Yacht Show 2025 signals her availability for potential buyers, cementing her as one of the most expensive and prestigious yachts at the event.
Key Specifications of the Benetti Superyacht Mar
To understand the magnitude of this vessel, it’s important to look at her specifications:
Length overall (LOA): 107 meters (351 feet)
Builder: Benetti, Italy
Year delivered: 2020
Design: Fully in-house by Benetti
Beam: Approx. 15 meters
Gross Tonnage: Over 3,000 GT
Interior ceiling height: Up to 2.7 meters
Guests: 12+ (in ultra-luxury suites)
Crew: 30+ for seamless hospitality
These dimensions place Mar firmly within the top tier of global superyachts, rivalling other giants in her class while showcasing Benetti’s commitment to engineering excellence.
Interior Design: Palatial Elegance at Sea
Step inside Mar and you are greeted with interiors that feel more like a seven-star palace than a yacht. Designed in-house by Benetti, her living spaces combine elegant Italian craftsmanship with a contemporary flair.
Key interior features include:
Grand saloons with panoramic ocean views
Private cinema for onboard entertainment
Spa and wellness center with massage rooms and sauna
Indoor and outdoor lounges seamlessly connected by sliding glass doors
Ceiling heights of up to 2.7 meters, creating airy and expansive spaces
Each suite has been designed with the utmost comfort in mind, ensuring that every guest enjoys privacy, luxury, and relaxation.
Exterior Spaces: Luxury Redefined
The exterior decks of Mar are just as impressive as her interiors. With multiple outdoor lounges, sundecks, and a helipad, she offers every amenity expected of a yacht in her class.
Highlights include:
Expansive sundeck with pool and Jacuzzi
Helipad for discreet arrivals and departures
Beach club with direct access to the sea
Al fresco dining areas perfect for Mediterranean evenings
This combination of features positions Mar as a yacht designed not only for private escapes but also for luxury entertaining.
Market Position: One of the Most Expensive Yachts for Sale
The entry of Mar into the market is significant. With brokerage led by Tim Trenker of BehneMar and Jonathan Barbe & Andrew Bond of Edmiston, her availability has already generated substantial buzz in the superyacht industry.
While the exact asking price has not been publicly disclosed, industry insiders suggest that Mar ranks among the most expensive yachts on the market in 2025. This is due not only to her size but also to her pedigree as a Benetti flagship and her near-pristine condition just five years post-delivery.
The Monaco Yacht Show 2025: A Global Stage
The Monaco Yacht Show 2025 provides the perfect backdrop for Mar’s market debut. Held annually in Port Hercule, this event is the world’s premier luxury yacht exhibition, attracting over 30,000 visitors, including ultra-high-net-worth individuals, investors, and charter brokers.
As the largest confirmed attendee, Mar will no doubt be the centerpiece of the show, drawing the attention of serious buyers and enthusiasts alike. Her presence reinforces Monaco’s reputation as the epicenter of luxury yachting.
Why Mar Stands Out Among Superyachts
While the global yacht market features many impressive vessels, Mar distinguishes herself in several ways:
- Size and Prestige – At 107 meters, she outshines most other yachts on display.
- Italian Craftsmanship – Benetti’s reputation for excellence adds intrinsic value.
- Luxury Amenities – From her spa to her beach club, every detail is tailored to indulgence.
- Market Rarity – Few yachts of this scale and quality are available for sale.
- Showcase Timing – Her presence at Monaco aligns with peak demand from international buyers.
Investment Value: Beyond a Luxury Toy
For ultra-wealthy buyers, a yacht like Mar is more than just a symbol of prestige—it is also an investment in lifestyle and market value. Large yachts often retain or even appreciate in value when maintained at the highest standards. Additionally, her potential as a charter yacht makes her appealing for revenue generation in exclusive Mediterranean and Caribbean seasons.
Testimonials from the Yachting Community
Yachting experts and enthusiasts have already shared glowing remarks about Mar:
“A floating palace that defines the future of luxury yachting.”
“Benetti’s finest achievement in recent years—Mar is elegance personified.”
“At the Monaco Yacht Show 2025, she will be the yacht everyone wants to see.”
These sentiments reflect the strong reputation she holds within the global superyacht community.
The Future of Luxury Yachting with Mar
As the largest confirmed yacht at the Monaco Yacht Show 2025, the 107m Benetti superyacht Mar is more than just a vessel—she is a statement of ambition, elegance, and prestige. From her unparalleled interiors to her market value, Mar represents the pinnacle of what the superyacht industry can achieve.
For potential buyers, her debut on the market is a rare opportunity to acquire a piece of maritime history. For the yachting community, her presence ensures that the Monaco Yacht Show 2025 will be a landmark event remembered for years to come.
